HI, I'M KATE.
I'M A CREATIVE MULTI-HYPHENATE BASED IN LA.
My expertise is building and expanding brand storytelling through photo + video content, brand experiences, events, activations, and retail spaces. I love working between the realms of art + commerce to deliver resonance and excitement with purpose driven and environmentally conscious companies.
BACKGROUND:
CO ->SF->NY->MX->LA
I started my career in fashion in visual merchandising at Levi Strauss while studying at the Academy of Art University in San Francisco while I was still in college. After graduating and relocating to New York I had also found immense enjoyment from conceptualizing and collaborating with photographers and beauty artists for editorial photoshoots as well as assisting a few well known stylists on projects such as a Christy Turlington Vogue Paris cover shoot to Entertainment Weekly cover shoots to music video wardrobe and production design for David Bowie, Jay Z, and Mary J Blige.
As I continued my work in Visual Merchandising at Italian luxury brand Brunello Cucinelli, I honed in on the importance of storytelling and romance within the product presentation and store environment. As the company's US presence was rapidly expanding, I collaborated closely with store planning and merchant teams to lead the execution of a total of 16 flagship and department store openings. Additionally I styled look books for wholesale clients during market week, and created brand guidelines for merchandising and styling for department store teams to ensure the brand standards. Later while working at Saint Laurent, I managed the visuals for stores along the East Coast region, working rhythmically and methodically, and fine-tuning the details of display down to exact measurements and perfected presentations of the work to the Paris HQ. I understood that brand image is far more than a marketing tool... it is most impactful when it's authentic, multi-dimensional, and clear.
After deciding to leave New York, I took some time to live in San Miguel de Allende, MX to work on a passion project - fabricating by hand a sterling silver jewelry collection before relocating to Los Angeles to manage West Coast Visual Merchandising for Burberry. I played an integral role during the company's rebranding and helped facilitate the complete transformation of the brand and product experience in stores with creative director Ricardo Tisci newly at the helm.
Having always maintained curiosity and drive, I continued to explore new ways to use my skill set and create to help brands build, elevate, and refresh. As a true multi-hyphenate, I have enjoyed taking on creative consulting and creative work such as partnering with the founder to design the first brick and mortar location for The Motoring Club - a members only car culture club and event space, and helping to create and establish the look and feel for a new luxury handbag brand with their very first campaign photo + video shoot.
I love to make people look and feel beautiful, to help brands grow, and at my core I aim to create a meaningful impact in the world and would love to do more purpose driven work.