HI, I'M KATE. I'M A VISUAL CREATIVE BASED IN LA.
My expertise is constructing visual narratives through experiences, event decor, brand activations, photo shoots, and retail spaces. I love working between the realms of art + commerce to deliver memories and feelings beyond the surface level and beyond the mundane.
Since I started working in fashion at all-American brand Levi Strauss while studying at the Academy of Art University in San Francisco, I have always pushed boundaries, pitched ideas, and dared to think differently to elevate the standards and create engaging displays.
After moving to New York I connected with other creatives to build my portfolio and assisted other established stylists on a variety of projects from Vogue Paris to Entertainment Weekly cover shoots to music video wardrobe for David Bowie and Mary J Blige.
Meanwhile, I continued to grow in Visual Merchandising at iconic Italian brand Brunello Cucinelli, I exercised the importance of storytelling and romance within the product and store environment. I collaborated with store planning and merchant teams to execute 16 boutique and multi brand shop openings, styled look books for wholesale clients during market week, and created and distributed merchandising and styling guidelines to department store teams for direction and alignment. At Saint Laurent, I expanded to manage a region of stores on the East Coast, worked rhythmically and methodically, and fine-tuned the details of display down to exact measurements and perfected store photo reports. I understood that brand image is more than a marketing tool, it has the most impact when it's a way of life- encompassing other forms of expression: fashion, music, architecture, and photography.
After New York I took some time to live in San Miguel de Allende, MX to work on a sterling silver jewelry collection before relocating to Los Angeles to do Visual Merchandising for Burberry. I have since played an integral role in the company's rebranding on the West Coast and complete transformation from image to all facets of the stores with new creative director Ricardo Tisci at the helm.
Having always maintained an urge to learn and explore new ways to use my skill set, I have been enjoying taking on Los Angeles interior design freelance projects such as creative consulting and partnering with the founder to design the first brick and mortar location for The Motoring Club - a members only car culture club and co-working space. Without any formal marketing, the club reached capacity within just a few months.
I aim to create a meaningful impact in the lives of many, and am always eager to learn new skills and expand my network of collaborators. Looking forward to continuing to expand.