Digital Art Director, creating content and experiences across the John Paul Mitchell Systems brand portfolio including: 
Paul Mitchell, Paul Mitchell Pet, Paul Mitchell Clean Beauty, Paul Mitchell Professional hair color brands, Tea Tree, Awapuhi Wild Ginger, Neuro, Mitch, MVRCK
Concepting and executing 360 photo + video campaigns as well as advertising and marketing initiatives across digital platforms
Concept + creative execution for an original Paul Mitchell campaign. This campaign formed with the intention to go deeper than traditional model casting and to tell more personal stories around hair, identity and experience. We celebrated 6 individuals with talents and interests of their own across a range of hair types, and kicked off a new, modern and inclusive look and feel for the iconic Paul Mitchell legacy brand.
EMMA BROOKS - Influencer / 6 month BRAND Ambassador
Total social impressions: 204Million+
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